Last month, an article I worked on for MSDN with Andrew Connell was published. It is a refresh of a SharePoint 2007 article we wrote that includes a sample master page for the fictitious Adventure Works Travel company. I’m pretty excited that we had the opportunity to write this article. I think it is a great introduction to the topic of planning, creating, and properly packaging and deploying a heavily stylized public facing SharePoint 2010 site.
You can read the MSDN article now at http://msdn.microsoft.com/en-us/library/gg430141.aspx